Intellectual property (IP) is a key consideration in day-today business decisions. New products, brands and creative designs appear almost daily on the market and are the result of continuous human innovation and creativity. Small and medium-sized enterprises (SMEs) are often the driving force behind such innovations. Their innovative and creative capacity, however, is not always fully exploited as many SMEs are not aware of the intellectual property system or the protection it can provide for their inventions, brands, and designs. If left unprotected, a good invention or creation may be lost to larger competitors that are in a better position to commercialize the product or service at a more affordable price, leaving the original inventor or creator without any financial benefit or reward. Adequate protection of a company’s intellectual property is a crucial step in deterring potential infringement and in turning ideas into business assets with a real market value.
We provide our services to SMEs to take full advantage of the IP system which enables SMEs to profit from their innovative capacity and creativity, which encourages and helps fund further innovation.
Our services on Intellectual property protection will help SMEs in:
• preventing competitors from copying or closely imitating a company’s products or services;
• avoiding wasteful investment in research and development (R&D) and marketing creating a corporate identity through a trademark and branding strategy
• negotiating licensing, franchising or other IP-based contractual agreements
• increasing the market value of the company
• acquiring venture capital and enhancing access to finance
• obtaining access to new markets
• protecting from local competitors in foreign jurisdiction
In addition, a careful search for conflicting existing IP rights, and the examination of applications by IP Offices can help an enterprise to avoid conflicts and unnecessary litigation. SMEs should systematically consider the steps required for protecting, managing and enforcing it, so as to get the best possible commercial results from its ownership. If using intellectual property that belongs to others, then SME should consider buying it or acquiring the rights to use it by taking a license in order to avoid a dispute and consequent expensive litigation.
IP may assist SME in almost every aspect of your business development and competitive strategy: from product development to product design, from service delivery to marketing, and from raising financial resources to exporting or expanding your business abroad through licensing or franchising.
IP rights, combined with other marketing tools (such as advertisements and other sales promotion activities) are crucial for:
• Differentiating products and services and making them easily recognizable
• Promoting products or services and creating a loyal clientele
• Diversifying market strategy to various target groups
• Marketing products or services in foreign countries